🟡 How Might We — Sprint Notes

24 HMW notes generated from market research, deep validation, customer journey analysis, and Lightning Demos

Team vote (2 each)
Decider supervote (Marco, 4 dots)
Intake
HMW let a broker submit a property in under 60 seconds via WhatsApp?
Sprint Analysis
Intake
HMW handle properties not yet listed on Property24?
Sprint Analysis
Intake
HMW auto-validate a property address and pre-fill erf data from just a street address?
AfriGIS / Deep Research
Intake
HMW let brokers voice-note property details and have AI extract structured data?
ChatGPT Voice / Lightning Demo
Enrichment
HMW reduce dependency on Lightstone as sole data source?
Sprint Analysis + Deep Research (10 alt sources)
Enrichment
HMW surface municipal valuation data automatically as a cross-check?
Sprint Analysis
Enrichment
HMW pull Property24 listing data without violating their ToS?
Deep Research — Apify alternative
Enrichment
HMW use Knowledge Factory DAPI as a Lightstone fallback for deeds data?
Deep Research — Diversification Strategy
AI Quality
HMW make AI valuations transparent enough for broker confidence? Show the comps, show the math.
Zillow Zestimate — Lightning Demo
AI Quality
HMW match AC's existing tone and style in AI-generated property descriptions?
Sprint Analysis + Canva Magic Write
AI Quality
HMW let the AI explain WHY it chose specific comparable sales as the best matches?
Zillow accuracy methodology
AI Quality
HMW publish accuracy metrics over time to build platform credibility? (Like Zillow's 1.74% median error)
Zillow / Lightning Demo insight
Seller Trust
HMW make the AI proposal feel MORE credible than a hand-crafted Word template?
Sprint Analysis — core sprint question
Seller Trust
HMW let sellers interact with proposal data — explore comps on a map, not just read a PDF?
Qwilr — Lightning Demo
Seller Trust
HMW frame AI valuations as "market intelligence" rather than "computer guesses"?
Zillow's "not an appraisal" framing
Seller Trust
HMW let brokers override AI suggestions visibly — so sellers see the human layer of judgment?
Sprint Analysis — override behaviour
Scale
HMW onboard a new auction house in days, not months?
Sprint Analysis
Scale
HMW price per-proposal (R250) to capture Tier 2/3 auction houses?
Sprint Question #4
Data Moat
HMW passively collect auction outcomes without extra admin work?
Sprint Analysis + Validation
Data Moat
HMW use aggregated intelligence to make each subsequent proposal stronger?
Sprint Analysis — flywheel
Data Moat
HMW build SA's first unified auction market intelligence layer — what nobody tracks today?
Deep Research Assumption 3 — Confirmed gap
Compliance
HMW ensure POPIA compliance for cross-tenant data aggregation?
Sprint Analysis + Sprint Gate
UX / Engagement
HMW add view tracking so brokers know when sellers open and how long they spend per section?
Qwilr + Journey Map — "No engagement tracking"
UX / Engagement
HMW let sellers sign the mandate inline — no separate document or meeting needed?
Qwilr e-sign — Lightning Demo

🎯 Sprint Target (Voted)

Target Customer

AC Broker — the person who presents proposals to sellers and is the gatekeeper between AI and the market.

Target Moment

The moment the broker reviews a generated proposal before deciding whether to present it to the seller.

"If the broker doesn't trust the output enough to present it, nothing else matters. The broker is the gatekeeper between the AI engine and the seller." The Friday test must answer: "Would you send this to a seller without edits?"