Auction Central

Fully Furnished 2 Bedroom Apartment

21 West Road South, Morningside Ext 48

Prepared for Tchanguom Laura Fotso Katu Epse & Tchanguom Norbert Gilles
Date 19 March 2026
Reference AC-2026-0808
Broker Marco Gaspar

Contents

  1. Why Choose Auction
  2. Introduction & Property Summary
  3. Property Legal Description
  4. Location & Amenities
  5. Comparable Market Analysis
  6. Suburb Market Trends
  7. Market Value Assessment
  8. Marketing Campaign & Budget
  9. Mandate & Terms of Agreement

Section 01

Why Choose Auction?

The auction method delivers certainty, speed, and competitive pricing — backed by a proven process.

Quick Turnaround

Incredibly quick turnaround time to sell your property. From mandate to sale in as little as 4–6 weeks.

📋

Guarantees in 21 Days

The purchaser supplies guarantees within 21 days, ensuring swift financial certainty.

👥

Competitive Bidding

All bidders compete against each other, ensuring you the best possible price on the day.

🏛

Expert Brokerage

Your property sale is conducted by a highly experienced, licensed property broker.

🔍

Structured Viewings

Structured viewing sessions result in fewer disruptions to your schedule.

🔒

Reserve Protection

A reserve price is signed at approximately market value which protects your price.

💰

No Commission

NO commission is charged to the seller. The buyer pays a bidder's premium.

📈

No Price Ceiling

The sky is the limit on bidding price — there is no upper cap on what buyers may offer.

Qualified Buyers

Auction sales are not subject to finance, meaning only qualified, cash-ready bidders participate.

📊

Extensive Database

Years of excellent service delivery has resulted in a diverse database of buyers, including major banks, insurance houses, and private individuals.


Further Benefits to Sellers

Section 02

Introduction

Marco Gaspar

Marco Gaspar

Your Property Broker

076 548 4951

marco@auctioncentral.co.za

Thank you for allowing us the opportunity to present our property auction proposal for the above mentioned property. Auction Central has a proven track record, superior knowledge, unparalleled resources and wide-ranging marketing support to ensure that the auction of your property is completed with the utmost professionalism and efficiency. Feel free at any time to contact us with any queries or correspondence.


Property Summary

This beautiful apartment complex is located at the heart of Sandton, with each apartment having lovely warm north facing views. This luxurious, fully furnished 2nd floor apartment offers premium living in one of Johannesburg's most sought-after locations. The property is located within The Regent (SS 513/2009), Unit 208, a sectional title development known for its prestigious address and world-class amenities.

Internal Features

External Features

Other Services


Property Gallery

Section 03

Property Legal Description

Address
21 West Road South, Morningside Ext 48
Suburb
Morningside, Sandton
Township
Morningside Ext 48
Province
Gauteng
Municipality
City of Johannesburg
Property Type
Sectional Title
Sectional Title Name
SS The Regent
Sectional Title No.
513/2009
Unit Number
208
Erf Number
1730
Unit Size
141 m²
Erf Size
8981 m²
Title Deed No.
ST73584/2010
GPS Coordinates
-26.0928, 28.0536
Rates & Taxes
R 2 500 p/m
Levies
R 3 700 p/m
Registered Owner
Tchanguom Laura Fotso Katu Epse & Tchanguom Norbert Gilles
Purchase Date
23 June 2025
Purchase Price
R 4 175 000
Bond Holder
Standard Bank
Bond Amount
R 1 800 000

Section 04

Location & Amenities

Suburb map highlighting the property location and surrounding amenities.

Nearby Amenities

Schools
Morningside Primary

1.2 km

Schools
Redhill School

3.5 km

Shopping
Morningside Shopping Centre

0.8 km

Shopping
Sandton City

2.1 km

Healthcare
Morningside Clinic

0.5 km

Transport
Gautrain Sandton

2.8 km

Section 05

Comparable Market Analysis

Recent sales within the immediate area provide a data-driven foundation for the reserve price recommendation.

7
Comparable Sales
R 4 175 000
Median Sale Price
R 28 319/m²
Median Price per m²

Note: indicated sale values are inclusive of estate agent's commission. A deduction of approximately 8% should be considered to accurately determine the actual nett sale price received by the seller.

# Address Sale Date Size (m²) Price R/m² Distance
1 21 West Rd S, Unit 302 28 Jan 2025 147 R 3 400 000 R 23 129 0 km
2 21 West Rd S, Unit 203 14 Oct 2024 141 R 4 200 000 R 29 787 0 km
3 21 West Rd S, Unit 707 19 Jun 2024 149 R 4 375 000 R 29 362 0 km
4 21 West Rd S, Unit 808 20 Jun 2024 152 R 4 175 000 R 27 467 0 km
5 3 Lower Rd, Unit 902 10 Feb 2026 157 R 4 300 000 R 27 389 0.4 km
6 3 Lower Rd, Unit 708 11 Nov 2025 113 R 3 200 000 R 28 319 0.4 km
7 3 Lower Rd, Unit 606 23 Oct 2025 116 R 3 820 000 R 32 931 0.4 km

Comparable Sales Map

Section 06

Suburb Market Trends

Key performance indicators for Morningside over the past 12 months.

R4.2M
Median Sale Price
42
Avg. Days on Market
156
Total Sales (12 mo.)
+8.3%
YoY Price Growth

Median Price Trend (5 Years)

The median of a set of numbers is that number where half the numbers are lower and half are higher. The "median price" is the most common indicator for the property market because it more accurately reflects the sample size, market trends, consumer sentiment and market direction than the "average price."

Transfer Volume (5 Years)

"Morningside continues to outperform the broader Johannesburg market with sustained demand driven by proximity to Sandton CBD, excellent schools, and a growing preference for secure estate living."

Section 07

Market Value Assessment

R 3 924 286
Average Comparable Sale Price
R 3 610 343
Average Nett Sale Price
Estimated Selling Price Range
R 3 400 000 — R 4 300 000

Probability of Sale

Probability Estimated Selling Price
🟢 High R 3 500 000
🟡 Medium R 3 800 000
🔴 Low R 4 200 000

Recommended Reserve Price

R 3 800 000

Valuation Reasoning

The recommended reserve price of R3,800,000 is supported by the comparable market analysis which reveals a median sale price of R4,175,000 for similar units in The Regent complex. The slight discount accounts for the current market conditions and is strategically positioned to stimulate competitive bidding. The municipal valuation of R2,450,000 provides a conservative floor, while recent transfers in the complex at R4,175,000 (Unit 808, June 2025) and R4,200,000 (Unit 203, November 2024) confirm strong demand at the recommended level.

Section 08

Marketing Campaign

Your custom-tailored marketing campaign is specifically created to maximise your property's exposure, comprising high-impact posters and signs, geo-tagged social media adverts, and direct marketing to our extensive buyer database.

Digital Strategy

Targeted digital advertising across Property24, Private Property, and Google Ads to reach qualified buyers actively searching in the Morningside area. Campaign optimised for high-net-worth individuals within a 50km radius.

Direct Marketing

Our proprietary database of 40,000+ registered buyers will receive personalised notifications. SMS and email campaigns targeting buyers with matching profiles and budget ranges.

Traditional Media

Featured listing in the Sunday Times Property section and Rosebank Killarney Gazette. Professional signage installed at the property with QR code linking to the online listing.

On-site Preparation

Professional photography, drone footage, and virtual tour production. Property styling consultation to maximise visual appeal during open viewings.

Campaign Timeline

Week 1–2

Professional photography, floor plans, and virtual tour. Install property signage. Prepare all listing copy and marketing collateral.

Week 2–3

Launch digital advertising campaign across Property24, Private Property, and social media. Begin SMS/email campaign to registered bidder database.

Week 3–4

Open viewings (Saturday 10am–1pm). Newspaper advertisement in Sunday Times Property and local Gazette. Follow-up calls to qualified leads.

Week 4–5

Final push: retargeting ads, reminder notifications to all registered bidders. Pre-registration opens for auction day.

Auction Day

On-site or boardroom auction conducted by licensed auctioneer. Live online bidding available for registered remote bidders.


Marketing Budget

Channel Included
Auction Central Website
Property24 Website
Facebook Boosted Advert
Social Media Groups
Google Ads
Printed Media
Info Packs / Brochures
Database Exposure
Signage and Posters
Professional Photography
Larger Sign + Additional Posters
Regionally Boosted Social Media Campaign
Total Marketing Budget R 15 500 ex VAT

Section 09

Auction Agreement

Standard terms governing the exclusive auction mandate between the Seller and Auction Central.

Mandate Type
Sole & Exclusive
Mandate Period
60 days from date of signature
Auction Method
Boardroom
Bidder's Premium
10% excl. VAT of bid price

Marketing Campaign Costs

Total Campaign Cost
R 15 500 ex VAT
Seller Liable Upfront
R 7 750 ex VAT
Balance from Proceeds
R 7 750 ex VAT

Fidelity Fund Certificate: This hereby warrants the validity of the Auctioneer's Fidelity Fund Certificate as at the date of this mandate. Signature of this document confirms that the SELLER(S) accept(s) all Terms and Conditions as laid out in this agreement. I/we hereby give Auction Central consent to process my/our personal information, in accordance with the provisions of the Protection of Personal Information Act (POPIA), for all purposes related to the carrying out of this mandate. Such consent extends to sharing personal information with attorneys, other estate agencies, and financial consultants.


Seller Details

Marital Status: Married in Community of Property

Full Name
Tchanguom Laura Fotso Katu Epse & Tchanguom Norbert Gilles
ID / Reg No.
Email
seller@example.com
Cell Phone
082 000 0000
Domicilium Address

Agreed and Accepted by All Parties

At _____________________________ on the ________ day of _____________________________ 2026.

Seller Signature
Name: Tchanguom Laura Fotso Katu Epse & Tchanguom Norbert Gilles
Auction Central Representative
Name: Marco Gaspar
Witnesses for Seller
1. ___________________________
Witnesses for Auction Central
1. ___________________________
2. ___________________________
2. ___________________________